For example: If I spent US$1.00 on a click to attract a customer with a lifetime value of US$50.00, it's obvious that my CPC investments are paying off, right? It is not so simple. The "last touch" is a simplified way to measure results, but it can lead to serious analysis errors. In a content marketing strategy it is important to have an understanding of this reality, since the metrics are different, by attracting and involving the customer we are generating a relationship that goes through several contact points until the purchase. In this scenario, the "last touch" allocation model appears inefficient, since the efforts to obtain the client are continuous and long-lasting. That is why content marketing gives a lot of importance to some different metrics from traditional digital marketing (of course, some are the same), such as engagement , the number of interactions with the company, etc.

Furthermore, many times investments in content marketing are Phone Number List made to give results in a longer term. Building a base of loyal readers or strengthening your reputation as an authority will not happen overnight, you will have to put in the work and dedication. Learn more about ROI Defining the objectives you want to achieve with your content marketing strategy and knowing well the metrics you should monitor to know if you are achieving success or not is only the first step. Now you need to gather a number of other data, such as the costs of your strategies and what investments are being made. With this in hand, you will be able to carry out the necessary calculations to know what the return that your content marketing strategy is bringing for your company.



If you want to know more, access our article on the subject and learn how to measure your content marketing strategy in the best way. Do you remember the last meeting you had with your team about the Facebook campaign, where many things were discussed? Each one left the meeting with a world of ideas for their respective areas and at the same time, with a smaller set of central ideas to guide the common work. That is normal, there are topics that are transversal and achieve greater visibility. It's the same thing that happens when users are browsing, each of these people has their own universe of search interests, but at some point topics arise that, for some reason, are important to everyone or a larger group. They are relevant topics , that is, of importance, that stand out for some reason.