A ads are particularly suitable for increasing brand awareness and customer care. If you want to trick the potential customer, you can forget about it straight away, the users are too smart for that. . Your ad must be placed in relevant content. Of course, your ad must be placed correctly. It should be surrounded by relevant content . Native ads are embedded and are designed to extensions of the content In this way, it not only adapts better to the environment, it also appeals to the ideal target group, achieves a better click-through rate and reduces the bounce rate.


If you don't want to place your ads on relevant websites yourself (or don't know how to do it), you can use a native advertising platform. These platforms work in a similar way to traditional advertising platforms, e.g. B. AdSense. The philippines photo editor website owner sells advertising placements and receives a share of the sales. Here are some of the native advertising providers: Native Tabola MGID Outbrain rev content NativeAds ShareThrough Check beforehand what placements the platforms offer and on which websites they advertise. You need to find the appropriate placements for your ads to target the appropriate audience.




Good target group targeting is also important here, as with other forms of affiliate marketing. However, native ads are even more targeted than normal PPC advertising due to the detailed and supplementary content. . Your ads should be an integral part of your content marketing strategy. Although native ads are not part of content marketing, they should be seen as a supplement. If you are already producing content, this would be a successful transition. Like this ad from Guess Fragrances that ran on Bustle.com: Screen Shot at am The article contains ten more gift ideas, but  (and a link to the website). Guess Fragrances incorporated the ad naturally into the content. Bustle publishes similar articles all the time, so this type of display fits the website. I don't know if Guess Fragrances came up with this idea or vice versa, but the advertising.